This is a true story.

Residents of an Austrian village will ring in the new year under a new name – Fugging – after ridicule of their signposts, especially on social media, became too much to bear.

They finally grew weary of Fucking, its current name, which some experts say dates back to the 11th century.

If I lived anywhere near there, this would be me…

Increasing numbers of English-speaking tourists have made a point of stopping in to snap pictures of themselves by the signpost at the entrance to the village, sometimes striking lascivious poses for social media.