I ordered AirTags on Friday and literally sat on the refresh key until the Apple store came back online so I could get my order in. It is ridiculous. I own that.
There was a pretty good article that John Gruber linked to about how Apple’s M1 chip strategy is more about unity than trying to sell several variations of the same chip. The $699 computer has the same processor as the $1699 machine. I think that shows how strange it is that Intel thinks they need to have several versions of a CPU.
If they turn around and put the M1 into an iPhone, then we’re talking serious M1 strategy.